Business Model Canvas (2)

Hello, friends! We are back again this week and right now we are still discussing about Business Model Canvas (BMC), and we are in BMC part 2. If some of you still wondering what BMC is, please find the BMC part 1 here, you will get some brief description about it. So, last week we have had two blocks explained which are Customer Segment and Value Propositions. This time we’re gonna go to Customer Relationship and Channels.

First we will have information about what is Customer Relationship. In this BMC, Customer Relationship is the effort of the company to pursue the increasing of company’s success and to get survived to their business. The company can create their type(s) to build the relationship to the customer, such as make a community so all customers in many distinct backgrounds can meet up and also with the company. Another type, for example how to make a relationship in a personal assistance, the company can make this kind of assistance to the customer during the sale or after the customer gets the product/ service or maybe do both. The company also can make prioritized-customer assistance, the most engaging effort to set of customers by offering sales representative to answer and take care all of these preferred customers.

For the second block we will discuss now is Channels. What is this for? The channels block is the way how the company can deliver their value proposition of their product/ service to the customer. Many things can the company do to deliver it, whether through their own channel (store) or through their partner channel or do both. Channels also need some consideration to the efficient and cost effectiveness.

Well, that’s all for BMC Part 2, make sure you won’t miss Part 3 in next session. Hope you guys enjoy this method and able to apply it into your business!

By Bonnie

Business Model Canvas (1)

Hi! We’re back again. Today’s Business Practice session will discuss about Business Model Canvas (BMC). BMC usually used by the organization to be able to create, deliver and capture the value rationally. This model also helps everybody to understand what the concept will be applied in the future. The business model can best described through nine basic building blocks that show the logic of how the enterprise can make the money. Today we will have two blocks to discuss, first is Customer Segment and second we have Value Propositions.

As we can see the picture above, we will concern first to the Customer Segment block. This explains why customer segment really important for enterprise, because that segment is the main focus for them to deliver their product/ service. There are different types of Customer segment: you can aim to go to mass market, niche market, segmented or diversified. It depends on the enterprise which customer to deliver. Second is Value Propositions block. This explains of the enterprise’s product or service they are designing with value-added to deliver to the customer. The value might be innovative or new or it has not yet existed in recent market. The thing for this value is, be the answer for your customer segment!

        So, let us stop to Value Propositions block. Next session we will discuss another blocks and hope you guys enjoy the session. Cheers!

By: Bonnie AS

Referance: Business Model Generation, Alexander Osterwalder & Yves Pigneur