Business Model Canvas (1)

Hi! We’re back again. Today’s Business Practice session will discuss about Business Model Canvas (BMC). BMC usually used by the organization to be able to create, deliver and capture the value rationally. This model also helps everybody to understand what the concept will be applied in the future. The business model can best described through nine basic building blocks that show the logic of how the enterprise can make the money. Today we will have two blocks to discuss, first is Customer Segment and second we have Value Propositions.

As we can see the picture above, we will concern first to the Customer Segment block. This explains why customer segment really important for enterprise, because that segment is the main focus for them to deliver their product/ service. There are different types of Customer segment: you can aim to go to mass market, niche market, segmented or diversified. It depends on the enterprise which customer to deliver. Second is Value Propositions block. This explains of the enterprise’s product or service they are designing with value-added to deliver to the customer. The value might be innovative or new or it has not yet existed in recent market. The thing for this value is, be the answer for your customer segment!

        So, let us stop to Value Propositions block. Next session we will discuss another blocks and hope you guys enjoy the session. Cheers!

By: Bonnie AS

Referance: Business Model Generation, Alexander Osterwalder & Yves Pigneur